- The Plank Center for Leadership in Public Relations was established at the University of Alabama in 2005, under the direction of Betsy Plank, Dr. Bruce Berger, and a national advisory board.
- The Board of Advisors of The Plank Center consists of leading academics and practitioners who provide counsel, direction and oversight to the Center regarding strategic plans and programs to support its leadership mission.
- Tenure-track faculty members of the public relations program at The University of Alabama are designated as Fellows of the Plank Center for Leadership in Public Relations.
- The Plank Center’s primary mission is to help develop and recognize outstanding leaders and role models in public relations.
- In concert with other groups and associations, such as the PRSA and PRSSA, the Center works to nurture the ethical and effective practice of public relations and helps develop outstanding leaders for today and tomorrow.
- The Plank Center offers leadership programs to public relations graduate and undergraduate students, educators, and researchers, such as awards and scholarships, educational programs and activities, and grants in leadership studies.
- The Center also provides a variety of research resources about leaders and leadership in public relations that range from articles, publications and profiles of outstanding role models, to video files of interviews and events featuring distinguished personalities in the field.
- Through Prhistorywiki.org and Platform magazine, students and professionals have access to information and blogs that encourage the ethical practice and enhancement of leadership in the field of public relations.
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